We are looking for a Tele-Optometry Manager who will lead, develop and scale the Tele-Optometry services across the VisilabGroup (Visilab, Kochoptik, McOptic). This role is responsible for team leadership, service quality, strategic development, cross-functional alignment, and the continuous expansion of tele-optometry within the Swiss optical retail environment.
You will act as the ambassador and key driver of Tele-Optometry, ensuring operational excellence, strong performance, high-quality customer experience, and sustainable growth.
Main responsibilities:
- Leadership & Team Management
-Lead, develop and mentor the growing Teleoptometrist team (performance management, coaching, objective setting).
-Managing hybrid employees store/teleoptometry and freelancer/teleoptometry.
-Ensure strong professional standards, clinical quality, and adherence to all legal requirements (GesBG, cantonal health laws).
-Create a culture of collaboration, accountability, and customer-centricity.
-Plan workforce needs and optimize scheduling to ensure coverage and capacity.
-Support team members in complex clinical cases and act as escalation point.
- Professional & Clinical Responsibilities
-Perform virtual (and in-person) eye examinations to maintain credibility, service insight, and clinical excellence.
-Ensure high quality and safety in all tele-optometry processes.
-Oversee systematic referrals to ophthalmologists in case of abnormalities.
-Monitor clinical KPIs and proactively address deviations.
-Maintain up-to-date knowledge of legal frameworks, clinical guidelines, and technological developments.
- Training & Development
-Define, develop, and maintain the training framework for Teleoptometrists and store teams.
-Oversee the creation of guidelines, SOPs???, and educational content.
-Ensure consistent onboarding, skills development, and upskilling of the team.
-Provide coaching to store teams to increase tele-optometry readiness and competence.
- Store & Business Support
-Act as the main ambassador for Tele-Optometry across all stores (Visilab, Kochoptik, McOptic).
-Strengthen relationships with Store Managers, Area Sales Managers and IT.
-Drive store engagement, service adoption, and booking volume.
-Conduct store visits and on-site presence days to support teams and improve collaboration.
-Monitor store-level KPIs (capacity, appointments, exam volumes, conversion).
-Identify underperforming stores and implement improvement measures together with field leadership.
- Strategy, Processes & Optimization
-Shape and implement the strategic roadmap for Tele-Optometry and future tele-health services.
-Identify opportunities for improvements in systems, tools, workflows, and processes.
-Lead or contribute to cross-functional projects (IT, Retail, Clinical, Training, Marketing).
-Optimize appointment management processes for maximum capacity utilization.
-Ensure alignment with VG Management and provide strategic recommendations.
- Reporting, Analytics & Interfaces
-Deliver regular reporting on KPIs, capacity, performance, service quality, customer satisfaction.
-Present insights and recommendations to leadership teams.
Ensure strong interfaces to:
- VisilabGroup Management (strategic alignment, reporting)
- Managing Director, Sales Director
- Area Sales Managers
- Store Managers and store teams
- IT / Digital, HR, Operations
- HR BP
- Ophthalmologists and medical partners
- Federal and Cantonal Authorities (compliance topics)
Main requirements:
-Completed degree in Optometry, Ophthalmic Optics, or equivalent qualification.
-Valid professional license in Switzerland.
-Extensive experience in optical retail and clinical practice (incl. refraction and diagnostics).
-Multi-year leadership experience (team management or store management).
-Knowledge of Federal Office of Public Health FOPH and cantonal health regulations.
-Ideally multilingual: German, French, English (Italian is an advantage).
-Strong communication, influencing, and change-management skills.
-Experience in project management and cross-functional collaboration.
Analytical mindset with the ability to interpret and act on KPIs.
-High level of autonomy, organizational strength, and problem-solving ability.
-Willingness to travel across Switzerland (Visilab, Kochoptik, McOptic, HQ).
Likely Weekly Schedule (will evolve as team grows)
40% Clinical Work & Eye Exams
20% Team Management & Leadership
20% Reporting, Analysis & Strategic Planning
20% Communication, Influencing, Project & Process Management