Paid Ads Expert (App Install Focus) – Contract (Remote) Fully Remote | Flexible Hours | Project-Based Engagement Salary Range: 80,000 – 200,000 PKR/month — Based on Experience and Hours Worked
About This Opportunity
We're looking for a contract Paid Ads Expert to help us scale user acquisition for ScrollToll — a fitness app that blocks addictive apps like Instagram and TikTok until users complete physical exercises like push-ups or squats.
The app just launched on Android. iOS is launching imminently. We need someone who understands paid acquisition at the campaign level — not just boosting posts or managing budgets on autopilot.
This is a hands-on contract role. You'll run experiments, read the data, and help us figure out what actually drives installs and conversions for this product.
What You'll Do
- Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms
- Track installs, attribution, and conversion events — and flag when data looks off
- Run structured audience and creative tests to identify what works
- Scale winning campaigns and cut what isn't performing
- Monitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signals
- Make informed decisions on when to kill a campaign versus let it run
What We're Looking For
- Proven experience running app install campaigns — mobile apps preferred, but strong e-commerce or lead gen experience is considered
- Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization
- Understanding of the difference between optimizing for clicks, installs, and purchases — and when each matters
- Comfortable with attribution tracking and diagnosing data discrepancies
- Ability to stretch a limited budget into measurable results through structured testing
Nice-to-Have Skills
- Experience with TikTok Ads or Google App Campaigns
- Familiarity with mobile attribution tools like AppsFlyer or Adjust
- Experience scaling an app from zero or near-zero install volume
- Understanding of creative performance patterns for fitness, productivity, or utility apps
Professional Maturity
- Results-oriented — you measure success in installs and conversions, not activity and reports
- Comfortable working with a lean budget and making every rupee count
- Able to communicate clearly what you're testing, why, and what you're seeing
- Proactive in flagging issues and proposing next steps without waiting to be asked
Compensation
Monthly Earning Potential: 80,000 – 200,000 PKR/month based on experience and hours worked. This is a contract engagement. Rate and scope are discussed based on your background and the project's needs.
Work Environment
Remote First — Work from wherever you're most productive.
Flexible Hours — Availability between 6pm and 12am PKT is required for team overlap and collaboration.
Direct Collaboration — You'll work closely with the product and growth team, with short feedback loops and quick decision-making.
Why Work With Us
- A real product with a live user base and clear growth potential — not a demo or side project
- Lean team, fast decisions, and no bureaucracy
- Ownership over your work — you run the experiments and see the results directly
- Strong contract performance leads to extended engagement as the product scales