Social Media Content Creator / Video Content Creator
Trek Bicycle Stores | Southwest Florida
Video Content Producer | Short-Form Video Specialist | Digital Content Creator
If you know how to turn everyday moments into social media content that captures attention, we want to talk to you.
This role is for a creator who understands how TikTok, Instagram, YouTube, and LinkedIn actually work and wants to build something big.
Role Summary
We are hiring a Social Media Content Creator / Video Content Creator to produce high-performing short-form video across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
This role focuses on capturing real cycling stories, editing engaging social media videos, and growing our audience through consistent content creation.
The Mission
Turn everyday moments inside our bike shops into high-performing social media content that builds a large audience around cycling.
Your job is simple:
Turn cycling expertise into attention.
Who We Are
Trek Bikes Florida is on a quest to build the most successful independent bicycle retailer in the United States.
Our culture is built on two principles:
Underdog mindset
Continuous improvement
We believe in developing great people, measuring results, and constantly improving how we serve customers.
What You’ll Do
Create and publish high-volume short-form video content across:
TikTok
Instagram Reels
YouTube Shorts
LinkedIn
You will:
Capture content inside stores, service departments, and rides
Edit short-form vertical video quickly and effectively
Develop repeatable content series
Analyze performance and replicate winning formats
Help grow the largest cycling audience in Florida
This role moves fast.
If you need perfect conditions to create content, this role will frustrate you.
If you enjoy publishing frequently and improving every week, you’ll thrive.
What Success Looks Like
Your work will help us:
Grow our social audience to tens of thousands of followers
Generate consistent organic website traffic
Produce high-performing cycling content every week
Build a scalable media engine around our brand
Day in the Life
A typical week in this role might include:
Spending time inside one of our stores capturing content from mechanics, sales staff, and customer interactions.
Filming real moments that can be turned into engaging short-form videos.
Editing and publishing multiple videos optimized for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
Reviewing analytics to see which content performed best and adjusting your approach for the following week.
Attending group rides or local cycling events to capture authentic cycling content.
Every week you are creating, publishing, learning, and improving.
The goal is simple: produce content cyclists actually want to watch.
Must Have
2–5 years experience as a social media content creator, video content creator, or digital content producer
Experience publishing on TikTok, Instagram, YouTube, and LinkedIn
Strong editing ability using CapCut, Premiere, or Final Cut
Portfolio of short-form videos you personally filmed and edited
Ability to produce multiple videos per week
Comfort filming real people in real environments
Based in Southwest Florida and willing to travel to our various stores
Nice to Have
Experience growing your own social media account
Background creating sports, lifestyle, or retail content
Experience with YouTube long-form video
Interest in cycling or outdoor sports
The Type of Person Who Thrives Here
High energy and curious
Obsessed with improving content performance
Moves fast and publishes often
Comfortable approaching people and capturing real moments
Wants to build something meaningful, not just collect a paycheck
Compensation
Base pay: $24 hourly
In addition to base compensation, this role includes performance-based incentives tied to results, including:
Audience growth milestones across social platforms
High-performing videos that significantly exceed view benchmarks
Impact from social-driven traffic and campaigns
How to Apply
Send us:
• Links to 3–5 social media videos you personally created
• Links to any social accounts you manage or have grown
• A short explanation of why your best video performed well
Applicants without a portfolio of real content will not be considered.
Optional Content Challenge (Highly Encouraged)
If you want to stand out, include the following with your application:
Imagine you walked into one of our bike shops tomorrow.
What 5 short-form videos would you film in your first week?
Briefly describe the idea for each video and how you would hook the viewer in the first 3 seconds.
Equal Opportunity Employer
Trek Bicycle Stores is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender