Role Overview
We’re seeking a Senior Vice President, Client Experience – Healthcare to lead strategic, creative, and operational excellence for a top 10 pharma company. This role requires extensive launch brand experience, deep knowledge of the Rx and biotech space, and a strong understanding of regulatory systems like Veeva Vault PromoMats and MLR review processes.
You’ll drive integrated strategy and execution for brands throughout the lifecycle, with a focus on pre-launch, launch, and post-launch planning. You will also help shape culture-driving campaigns, including partnerships with major sports and entertainment entities, ambassadors, and influencers — ensuring all work is both bold and compliant.
Key Responsibilities:
Strategic Client Leadership
· Serve as senior client partner for pharma and biotech brands at all stages of commercialization, with a particular focus on launch readiness and execution.
· Lead go-to-market strategy for Rx product launches, aligning with medical, regulatory, and commercial teams to ensure strategic and compliant positioning.
· Provide high-level counsel on patient, HCP, caregiver, and advocacy engagement, therapeutic area education, and integrated channel strategy.
· Lead agencies and client teams through regulatory approval processes, including hands-on Veeva Vault PromoMats experience and deep comfort with MLR navigation.
· Ensure brand alignment across every phase of launch — from disease awareness and unbranded campaigns to branded rollout and beyond.
Campaign & Experience Execution
· Shape and oversee PESO communications programming, with an emphasis on earned-led programming knowledge and experience.
· Lead high-profile experiential and cultural partnerships (e.g., celebrity ambassador programs, sports league collaborations), ensuring all creative activations meet regulatory and brand standards.
· Pharma compliant event activation experience is required.
· Act as creative and strategic lead for launch campaigns, ensuring a cross-functional, insight-first approach to content, media, and engagement.
Account & Business Management
· Drive fiduciary excellence on the account — including revenue forecasting, margin, staffing, and scope discipline — maximizing client resources and program impact.
Team Leadership & Culture
· Build, manage, and inspire high-performing, cross-functional teams; foster a culture of collaboration, excellence, inclusion, and accountability.
· Provide mentorship and career development for team members at all levels.
· Model exceptional client service, strategic thinking, and calm leadership under pressure.
Measurement, Optimization & Innovation
· Oversee measurement strategies to prove brand launch impact, engagement, and ROI through both qualitative and quantitative KPIs.
· Consistently bring new thinking to clients — including use of digital tools, AI, partnerships, and media innovations within regulatory frameworks.
· Serve as a thought leader within the agency, offering POVs on healthcare trends, regulatory shifts, and best practices for launch success.
Qualifications:
· 15+ years in healthcare marketing or communications (agency required), with at least 5 years leading launch campaigns for pharmaceutical or biotech brands.
· Proven expertise in Rx product launches, including launch planning, campaign execution, and lifecycle strategy across multiple therapeutic areas.
· Direct, hands-on experience with Veeva Vault PromoMats and the end-to-end MLR process, with the ability to guide teams through compliant development cycles.