[Remote] Paid Search Specialist (Google + Microsoft Ads)

Note: The job is a remote job and is open to candidates in USA. Double i Digital is a performance-focused paid media agency that specializes in strategy, data integrity, and execution excellence. They are seeking a Paid Search Specialist who will take ownership of account performance, focusing on campaign builds, optimizations, and reporting without direct client interaction. Responsibilities • Build and launch Search, Shopping, Performance Max, and remarketing campaigns • Structure accounts for scalability and testing • Execute restructuring initiatives when necessary • Implement systematic testing frameworks • Ongoing bid, budget, and segmentation optimization • Search term mining and negative strategy • Asset and audience refinement • Performance Max optimization • Scaling profitable campaigns while protecting efficiency • Diagnose and resolve feed disapprovals • Optimize product titles, descriptions, and attributes • Improve segmentation through custom labels • Identify feed improvements that drive performance gains • Validate Google Ads conversion tracking • Ensure GA4 and GTM event accuracy • Troubleshoot Microsoft UET tracking • Identify and correct attribution or data inconsistencies • Conduct structured account audits • Identify inefficiencies and missed opportunities • Provide clear, actionable optimization plans • Deliver concise performance reporting Skills • 3+ years hands-on Google Ads experience • Experience managing Microsoft Ads • Strong Shopping and Performance Max experience • Strong analytical and troubleshooting skills • Comfortable working independently and taking ownership • High accountability and attention to detail • Deep understanding of conversion tracking (GA4 + GTM) • Experience working inside Google Merchant Center Company Overview • Most businesses don’t fail because they’re missing a great product. They fail because they never crack the code on growth. It was founded in 2025, and is headquartered in Murfreesboro, Tennessee, US, with a workforce of 0-1 employees. Its website is https://doubleidigital.com/.