Product Marketer (Remote - Mountain View, CA)

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world?s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship. We are seeking a Product Marketer on a contract basis to support our Customer?s business needs. This role is 100% remote in Mountain View, CA. The ideal candidate is a self-starting strategic thinker with experience translating market, product and customer insights into strong marketing plans while influencing and partnering cross-functionally to bring their bold visions to life. You?ll be challenged to move fast, navigate ambiguity and have a big impact on the mid-market customers? lives, their livelihoods and the brand trajectory with this customer. Responsibilities: Manage both inbound and outbound product marketing programs, with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence Be a champion of the voice of the Mid Market with a thorough understanding of the highest value customers who may feel they are outgrowing the product Embed with the Mid Market sales teams to develop a rapid-cycle learning agenda ? developing deep empathy and understanding of the attitudes, needs and pain points of the highest value customers Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate the suite of product offerings Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate the way into how the platform is solution-sold particularly through sales channels, providing the customer insights, positioning, and content to drive demand Track campaign impact and analyze program results to report on ROI Co-own revenue targets together with the Mid Market sales partners to develop the customer targeting and omni-channel demand strategy that feeds into sales Make go-forward recommendations and present and share learning and recommendations across the organization Qualifications: BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus 7 to 10 years professional experience in marketing driving go-to-market strategies, in particular supporting sales organizations Ability to translate consumer insight and business strategies into great execution Proven experience leading and influencing cross-functional teams to deliver amazing outcomes Deep curiosity about what makes the customer tick Exceptional verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results Track record of making principled, data-based business decisions balanced with experienced judgment Strong project management skills, analytical skills and attention to detail Strong organization navigational skills, including ability to lead and influence without direct authority Ability to think about ambiguous or complex issues, leading to thoughtful recommendations We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications. Perks are available through Mom Pay (Available upon completion of waiting period for eligible engagements) Benefits: Medical, Dental, and 401k (no match) An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.