Summary
The Marketing Manager is a key marketing operations leader at Pediatric Associates Family of Companies (PAFC), responsible for managing day-to-day marketing strategy and execution across creative design, signage, direct media buys, events, and partnerships. This role sits at the intersection of brand execution, marketing operations, and cross-functional coordination.
The Marketing Manager oversees the Creative Manager and Community Engagement and Events Coordinator, ensuring all production design, in-clinic signage, marketing collateral, event activations, and partnership programs meet brand standards and deliver against enterprise marketing objectives. This leader owns media buying relationships for direct buys (out-of-home, direct mail, print, radio, local digital) and is accountable for efficient budget management and measurable campaign performance across these channels.
This role coordinates cross-functional workflows between digital marketing, content, and creative teams, supporting campaign planning, project management, and marketing process optimization. The Marketing Manager serves as the operational hub of the marketing agency team, ensuring timely delivery of marketing assets and initiatives, and directly reports to the Senior Director of Marketing Agency