Job Description:
• Develop and implement omni-channel demand generation campaigns aimed at attracting new qualified leads and upselling existing customers
• Design and execute omni-channel campaigns to manage the marketing content calendar, ensuring alignment and timely execution across teams
• Coordinate with BDRs and Sales teams to ensure marketing strategies effectively support sales goals, focusing on MQL generation and deal creation.
• Utilize HubSpot to its full potential to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights.
• Support Compose.ly’s internal SEO and PPC initiatives to make search a reliable and consistent demand channel.
• Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution.
• Maintain brand consistency across all marketing initiatives, upholding brand integrity.
• Create processes that help us scale, maintaining the flexibility needed to innovate
Requirements:
• Experience developing and implementing growth marketing strategies for a high-growth B2B agency or brand
• Minimum 1-2 years working with Hubspot
• 3+ years experience in marketing or demand-focused roles
• Comfortable with reporting and a bias for data-driven approach
• Experience managing campaigns, performance metrics and budget allocation
• Ability to identify trends, insights, and opportunities to continuously maximize opportunities for growth
• Experience working with external/freelance resources
• Experience utilizing marketing tools like Hubspot, Google Analytics, Google Search Console, SEMrush/Ahrefs, Webflow, etc.
Benefits:
• Great medical, dental, and vision plans
• Life & disability
• 401k retirement plan
• Unlimited PTO and 11 paid holidays
• Annual educational stipend towards your professional growth