Fractional CMO — Multi-Vertical Healthcare Practice (Advisory)

⚠️ NON-NEGOTIABLE REQUIREMENTS — READ BEFORE APPLYING • PST availability required — you must be available during Pacific Standard Time business hours • Monday–Friday availability required — reachable for same-day advisory when needed • 4-week paid trial — all contracts start with a 4-week engagement, reviewed and renewed every 4 weeks • Healthcare or dental industry background required — generalist B2C CMOs will not be considered If you cannot meet these requirements, please do not apply. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT THE ROLE We are a fast-growing multi-location healthcare operation running three verticals — dental implants, general dentistry, and medical aesthetics. We have a full fractional marketing team already in place: SEO/GEO, paid media, AI marketing automation, email/SMS, web development, and Salesforce — all managed day-to-day by the head of marketing. What we do not have is a senior strategic voice above the execution layer. We are looking for a Fractional CMO who has been in this seat before — someone who has scaled a multi-location or multi-vertical healthcare or dental practice and can advise on where we are going, not just what we are doing. This is a pure advisory role. You will not manage contractors, run campaigns, or produce deliverables. You will advise the head of marketing, challenge our strategy, fill our blind spots, and be available when key decisions need a senior perspective. Think of this as having a battle-tested CMO on speed dial — a few hours a week, available when it matters. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT THIS LOOKS LIKE IN PRACTICE WEEKLY STRATEGIC ADVISORY • One structured strategy session per week — 30 to 60 minutes with the head of marketing • Review what is working, what is not, and where the biggest leverage is across all three verticals • Pressure-test decisions before they are made, not after ON-CALL AVAILABILITY • Available Mon–Fri PST for same-day input on key decisions — a quick message, a 15-minute call • This is not a 9-to-5 commitment — but when we need a senior read on something fast, you are reachable • You will not be pulled into execution — we handle that — but your judgment needs to be accessible STRATEGY AND DIRECTION • Overall marketing strategy across dental implants, general dentistry, and medical aesthetics • Brand positioning and differentiation — how we stand out in each vertical against established competitors • Growth strategy for upcoming new location openings — how to enter new markets with momentum • Patient acquisition strategy by vertical — the right channels, the right messaging, the right sequencing • Guidance on when to scale spend, when to hold, and where the biggest untapped opportunities are TEAM AND STRUCTURE GUIDANCE • Advise on contractor team structure as we grow — when to add roles, when to consolidate, when to promote • Help evaluate contractor performance at the 4-week review cycles — a second opinion on who to keep • Flag gaps in our current team setup that we may not be seeing from inside the operation EXPANSION ADVISORY • Strategic input on new location launches — sequencing, timing, go-to-market approach • Medical aesthetics launch strategy — this is a new vertical for us and we want experienced guidance • Long-term brand architecture — how the three verticals relate to each other and whether that evolves ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT THIS ROLE IS NOT • This is not a hands-on execution role — you will not be writing copy, running ads, or managing campaigns • This is not a full-time or high-hour commitment — 10 to 15 hours per month is the expected range • This is not a role for someone who needs to build or learn — we need someone who has already done this ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ YOU ARE THE RIGHT FIT IF • You have held a CMO or VP of Marketing role at a multi-location or multi-vertical healthcare or dental organization — not just consulted for one • You have personal experience scaling patient acquisition across more than one healthcare vertical simultaneously • You understand the compliance and regulatory landscape of healthcare marketing — what you can and cannot say, and how that differs by vertical • You have navigated new location launches and know what makes them succeed or fail from a marketing standpoint • You are comfortable being a trusted advisor rather than the decision-maker — you influence, you do not control • You give direct, honest feedback — we do not need someone who validates everything we are doing • You are available PST Mon–Fri and can turn around strategic input the same day when needed ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TO APPLY, INCLUDE 1. A brief overview of the healthcare or dental organizations you have led marketing for — scale, number of locations, verticals covered 2. One specific example of a growth challenge you helped a healthcare practice solve — what the situation was, what you advised, and what the outcome was 3. Your availability — how many hours per week you can realistically commit to on-call advisory alongside your other engagements 4. Your hourly rate 5. Confirmation that you are available PST Mon–Fri for same-day advisory when needed