Consumer Insights Manager

WHO WE’RE LOOKING FOR  We are seeking a strategic and analytically driven Consumer Insights Manager to help understand the needs, behaviors & perceptions that drive consumers. This role is responsible for turning insights into action, supporting cross-functional initiatives like consumer segmentation, brand positioning, messaging strategy, package development, innovation formulation, and more. The ideal candidate has a strong market research & tactical operations background, with experience designing & executing both quantitative & qualitative methodologies that effectively address complex business challenges, synthesizing insights from research results & supporting data sources into cohesive narratives, and influencing key decisions across the organization. RESPONSIBILITIES/WHAT YOULL DO   - Consumer & Brand Research - - Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs - Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies - Manage relationships with external research vendors and agencies - Monitor emerging consumer trends, cultural shifts, and competitive activity - Insights & Analysis - - Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.) - Identify patterns, opportunities, and growth drivers across consumer segments - Translate research findings into clear insights and strategic recommendations - Business Strategy & Decision Support - - Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions - Support product development, brand positioning, and go-to-market strategies with data-driven insights - Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance - Communication & Storytelling - - Create compelling presentations that communicate insights in a clear and actionable way - Present research findings to leadership and cross-functional stakeholders - Act as the voice of the consumer within the organization - Insights Operations - - Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships - Evaluate and implement new research methodologies and tools - Ensure the integrity, accuracy, and ethical use of consumer data - Maintain an organized research repository for efficient sharing across the organization REQUIREMENTS/ WHAT YOU’LL BRING  - - 5–8+ years of experience in consumer insights, market research, analytics, or related roles - Experience working in consumer packaged goods, retail, e-commerce, or consumer brands preferred - Proven track record translating research into business strategy, ideally both on the vendor & brand side - Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field - Master’s degree or advanced research training is a plus NICE TO HAVE - - Strong knowledge of quantitative and qualitative research methodologies - Ability to analyze large data sets and synthesize insights from multiple sources - Experience with modern research tools and data platforms (e.g., Qualtrics, Quantilope, Toluna, 1Q, UserInterviews, etc.) - Strong storytelling and presentation skills - Excellent project management and cross-functional collaboration skills - Deep curiosity about consumer behavior - Strategic thinker with strong business acumen - Comfortable working in fast-moving, ambiguous environments - Ability to balance data rigor with practical decision making WHAT SUCCESS LOOKS LIKE - Insights that directly influence product innovation, marketing strategy, and growth initiatives - Clear understanding of consumer segments, motivations, and purchase drivers - Efficient & cost-effective research programs addressing complex business questions - Strong adoption of consumer insights & familiarity in decision-making across the organization LOCATION ● Remote (US or Canada) ● Travel approximately 10% COMPENSATION This role offers a competitive base salary and a performance-driven bonus structure. As part of a fast-growth portfolio with a defined long-term value creation strategy, this position contributes directly to commercial outcomes and is structured to reward strong performance. Full medical benefits included.