Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.
Effective November 1, 2025 this position is not open to residents of Quebec
About the opportunity
We are seeking a dynamic and results-driven Outbound Sales Account Executive to join our sales team, focusing on the Canadian small and medium-sized business (SMB) market. This is a "hunter" role dedicated to prospecting, identifying, and acquiring new customers for our payroll and HR software solutions. The ideal candidate is a self-starter who thrives on outcomes, shows resilience in tackling territory opportunities, and is excited about shaping the outbound sales strategy, tools, and content. This role is commission-eligible with an average OTE of 125K CAD.
What you'll get to do
New Business Development
- Prospect and identify new sales opportunities within the Canadian SMB landscape, with a focus on driving net-new customer acquisition.
- Conduct outbound activities including cold calling, emailing, and networking to generate a robust sales pipeline.
- Leverage a consultative sales approach to understand customer needs, deliver tailored presentations, and propose solutions that solve their HR and payroll challenges.
Territory Management
- Develop and execute a strategic plan to maximize territory potential and meet or exceed sales targets.
- Identify key market segments and verticals within the Canadian SMB space, targeting prospects with the greatest potential for growth.
- Track and report on sales activity and territory performance, adjusting the approach as needed to optimize results.
Shaping Sales Strategy and Process
- Contribute to the development of outbound sales strategies, shaping the approach for engaging prospects and closing deals in collaboration with Field Marketing.
- Collaborate with sales leadership and marketing to refine sales content, messaging, and tools to enhance the effectiveness of outbound efforts.
- Provide feedback on market trends, competitor activity, and customer needs to inform product development and go-to-market strategies.
Sales Execution
- Manage the full sales cycle, from initial outreach to contract negotiation and closing.
- Present product demos and proposals to prospective clients, highlighting the benefits and value of our payroll and HR solutions.
- Maintain accurate records in the CRM system, keeping data up-to-date on sales activities, leads, and opportunities.
Skills and Experience We Value
Experience
- 3+ years of experience in outbound sales, preferably in software, technology, or SaaS with a focus on payroll, HR, or related fields.
- Proven track record of success in a "hunter" sales role, consistently meeting or exceeding new business targets.
- Experience selling to the Canadian SMB market, with a deep understanding of their unique needs and challenges.
Skills and Competencies
- Strong prospecting and lead generation skills, including cold calling and networking.
- Excellent negotiation and closing skills, with the ability to handle objections and close deals effectively.
- Self-motivated, goal-oriented, and resilient, with the ability to thrive in a fast-paced sales environment.
- Strategic thinker who can identify opportunities, prioritize efforts, and adapt to changing circumstances.
- Familiarity with CRM systems (e.g., Salesforce) and other sales tools for managing pipeline and reporting.
Preferred Qualifications
- Experience with payroll or HR software solutions is a plus.
- Knowledge of the Canadian business landscape, including relevant regulations and market trends.
- Bachelor’s degree in business, marketing, or a related field.
Key Performance Indicators (KPIs)
- Number of new customers acquired.
- Monthly and quarterly revenue targets achieved.
- Outbound sales activities, such as calls made, emails sent, and meetings booked.
- Conversion rate from prospecting to closed deals.
What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
This job posting is for an existing vacancy
Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.
About the Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process