[Remote] IT Marketing Analyst (Part-Time, Hourly)

Note: The job is a remote job and is open to candidates in USA. Meddkit is a company focused on transforming the healthcare industry through innovative technology solutions. They are looking for a part-time IT Marketing Analyst to assist in data gathering, marketing automation, and campaign performance analysis, contributing to the enhancement of their marketing strategies. Responsibilities • Identify, collect, and refine lead or customer data using web scraping and data enrichment tools. • Ensure data quality through validation and cleansing processes. • Develop, test, and manage cold email campaigns, including A/B testing of subject lines and email copy. • Set up and manage automated email sequences while monitoring performance metrics to optimize results. • Import, format, and maintain data within CRMs (e.g., Monday.com), ensuring accuracy and completeness. • Collaborate with team members to define processes for ongoing data updates and improvements. • Design and implement automated workflows to streamline marketing operations, such as email scheduling, data updates, and lead tracking. • Troubleshoot and improve workflows to increase efficiency and scalability. • Identify relevant marketing KPIs (e.g., open rates, response rates) and set targets. • Analyze campaign performance, compile insights, and present actionable recommendations. • Experiment with new applications and tools to enhance marketing efficiency and effectiveness. • Adapt to rapid changes in technology, including AI-based platforms for content creation and research. • Utilize AI tools to craft engaging email copy, marketing materials, and conduct industry or competitor research. • Stay updated on emerging AI functionalities that can benefit the marketing and outreach process. • Use tools and techniques to scrape data from websites and structure it for marketing applications. • Ensure compliance with legal and ethical standards in all scraping activities. Skills • Marketing Data Enrichment Tools: Strong familiarity with data enrichment platforms and processes. • Web Scraping: Proven experience gathering and organizing lead or customer data through scraping methods. • Cold Email Campaigns: Skilled at crafting and testing cold email outreach sequences, including message creation and A/B testing. • Data Imports & Formatting: Proficient in uploading, organizing, and formatting data—especially within CRMs like Monday.com. • Marketing Workflow Automations: Demonstrated experience with setting up and managing marketing workflow automations to improve efficiency and scalability. • Flexibility & Adaptability: Eager to learn and experiment with new applications, tools, and methodologies. • KPI Reporting: Ability to identify and track key marketing metrics, presenting actionable insights. • English Fluency: Excellent written and verbal communication skills in English. • Dual IT & Marketing Interest: Genuine enthusiasm for both technical aspects (IT) and strategic aspects (marketing). • AI Tools Proficiency: Comfortable using AI-driven platforms to generate content and conduct research. • Software Development Experience: Familiarity with languages such as TypeScript, JavaScript, Python, Go, or PHP is a plus. • Google Workspace: Hands-on experience with tools like Google Docs, Sheets, and Slides. • Healthcare Interest: A background or strong personal interest in healthcare can be advantageous. Company Overview • It is hard for private healthcare providers to find time to care for patients while juggling annoying IT problems, regulatory compliance, increasing admin burdens, continuing medical education and reimbursement headaches. It was founded in 2020, and is headquartered in Philadelphia, Pennsylvania, US, with a workforce of 2-10 employees. Its website is https://meddkit.com.