A LITTLE BIT ABOUT Boldr
- Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
- We are a global team, united by our desire to connect diverse people with common values for Boldr impact.
- We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.
LET’S START WITH OUR VALUES
- Meaningful connections start with AUTHENTICITY
- We do our best work by being CURIOUS
- We grow by remaining DYNAMIC
- Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE
- At the heart of great partnerships, we’ll always find EMPATHY
WHAT IS YOUR ROLE
As the Vice President, Marketing you will define how the market understands Boldr and build a marketing function that translates that positioning into a repeatable, scalable pipeline engine.
This role sits on the Senior Leadership Team (SLT) and operates as both a strategic and execution leader. You will shape Boldr’s category, establish a clear and differentiated point of view, and activate that narrative through modern go-to-market motions.
You are building and elevating the function, not inheriting a fully mature marketing organization.
You will be responsible for:
- Defining Boldr’s market category and sharpening our positioning as a modern CX solutions partner
- Translating that positioning into pipeline-generating GTM strategies
- Establishing a clear point of view on customer experience, including the intersection of AI-enabled and human-powered delivery
- Activating Boldr’s presence through partnerships, ecosystem engagement, and curated, high-trust customer interactions
- Building and leading a global marketing function that supports Boldr’s next phase of growth
This role goes beyond traditional marketing leadership and is focused on defining category, shaping market perception, and driving pipeline as a core growth lever.
WHAT WILL YOU DO
Category, Positioning, and Market Narrative
- Define and own Boldr’s category and market narrative
- Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner
- Develop clear, differentiated messaging that resonates with CX and operations leaders
- Ensure consistency in how Boldr is represented across all market touchpoints
Pipeline and Go-To-Market Leadership
- Build a repeatable, scalable pipeline engine aligned to revenue goals
- Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals
- Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes
- Own marketing’s contribution to pipeline, not just activity
Ecosystem, Partnerships, and High-Trust Engagement
- Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities
- Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships
- Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline
- Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences
- Build relationships that create trust and convert into pipeline
- This is not traditional event or field marketing. Success is defined by the ability to turn ecosystem relationships into meaningful engagement and pipeline.
Campaigns, Content, and Thought Leadership
- Build a campaign engine that translates insights and expertise into scalable demand
- Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing
- Ensure all content reinforces positioning and supports pipeline generation
Marketing Systems, Data, and Operating Cadence
- Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue
- Optimize and leverage HubSpot to support scalable marketing execution and reporting
- Build operating rhythms for planning, execution, and measurement
- Prioritize high-impact initiatives over channel-level optimization
Cross-Functional Leadership
- Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets
- Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning
- Serve as a voice of the market at the leadership level
Team Leadership and Build
- Lead and develop a global marketing team
- Design the team structure over time as the function scales, including leveraging global talent
- Build a culture of accountability, speed, and high standards
- Communicate clearly and influence at the executive level
- Operate with ownership, urgency, and accountability