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Senior Social Media Marketing Manager
Job ID: DAVRIC2
Industry: Healthcare
Location: LATAM
Job Type: Full Time
⏰ Work Schedule: 8:00am to 5:00pm MST
Salary: $10 – $12 per hour
Target Start Date: ASAP
Role Overview
About the Client
Our client is a board certified physician specializing in vein and lymphatic medicine, recognized for compassionate, personalized care and state of the art treatment of varicose and spider veins. With a background in emergency and internal medicine, he is known for his attention to detail, calming presence, and direct patient communication. Patients consistently praise his commitment to affordable, effective vein care, setting his clinic apart in the healthcare space.
About the Role
The client is seeking a high impact Senior Social Media and Growth Marketing Manager to take full ownership of the brand’s digital presence and drive measurable business results. This is not a basic content creation role. We are looking for a strategic powerhouse who understands the intersection of creative storytelling, paid media buying, and deep data analysis.
The ideal candidate is a seasoned professional who does not wait for instructions. You are confident, outspoken, and have the receipts to prove you have scaled brands successfully. You will own the entire lifecycle of social and email channels, from high level strategy and creative direction to ad spend optimization and ROI reporting.
Key Responsibilities
Full Stack Strategy
Develop and execute a comprehensive social media strategy across Instagram, Facebook, LinkedIn, and X Twitter with a clear focus on growth and conversion.
Paid Media and Performance
Manage and optimize paid advertising campaigns through Meta Business Manager, with strong focus on ROAS, CAC, and scalable growth.
Creative Direction and Editing
Lead creative production by producing and editing high performing video and visual assets, including UGC style and polished content designed to stop the scroll.
Data Analysis and Reporting
Go beyond vanity metrics by analyzing full funnel performance. Deliver weekly impact reports that clearly demonstrate revenue growth and brand equity.
Advanced Email Marketing
Design and deploy advanced email funnels and automated sequences in Constant Contact to maximize Customer Lifetime Value LTV.
Brand Stewardship
Maintain a world class brand voice while leveraging AI tools including Custom GPTs to scale content production without sacrificing quality.
Community Growth
Actively engage with the audience to turn followers into loyal brand advocates and customers.
Ideal Candidate Profile
Communication
Fluent in English and Spanish written and spoken
Able to clearly present complex data and insights to stakeholders
Proven Impact
Portfolio or case studies receipts demonstrating significant growth, revenue impact, or successful ad spend management
Experience
5 plus years of experience in Social Media Management and Paid Media
Experience in the U.S. B2C market is strongly preferred
Technical Mastery
Expert level knowledge of Meta Business Suite
Proficiency with Canva and Adobe Creative Cloud
Strong command of advanced analytics tools such as Looker Studio, Triple Whale, or similar platforms
Direct Response Expertise
Deep understanding of ClickFunnels and Constant Contact to build high converting landing page and email paths
Personality and Soft Skills
The Owner Mindset
Takes full responsibility for KPIs and operates without the need for hand holding
Strategic and Outspoken
Comfortable challenging ideas and proposing better, data backed alternatives
Problem Solver
Thrives in fast paced environments and enjoys optimizing underperforming campaigns
High EQ
Understands brand nuance and knows how to connect emotionally with an audience