Senior Sales Director

Next Meters is seeking a strategic, results-driven Sales Senior Director to lead and scale sales performance across either the Western or Eastern United States. This is a senior leadership role responsible for owning regional revenue, setting the strategic direction for the region, and leading a team of Sales Directors who each manage their own assigned territories. The Sales Senior Director will serve as the most senior sales voice for the region, operating at both a strategic and executional level—coaching and developing Sales Directors, driving regional forecasting and planning, influencing company-wide sales strategy, and representing Next Meters with credibility at the highest levels of client engagement. Description Sales Senior Director Company Overview  Next Meters is a leading designer and manufacturer of specialized submetering systems. Formerly known as NextCentury Submetering Solutions, the company is dedicated to revolutionizing how we measure, monitor, and manage essential resources. Our mission is to promote the conservation of utilities for the betterment of our communities. Headquartered in Providence, Utah, Next Meters serves a worldwide client base by providing innovative, conservation-focused metering solutions that monitor the electrical and water consumption of homes, mobile homes, businesses, and high-rise buildings. Next Meters strives to cultivate a culture of collaboration and learning, innovation, and employee engagement. We provide cutting-edge wireless technology, intuitive software, and plug-and-play hardware solutions, setting a new industry standard. Position Overview  Next Meters is seeking a strategic, results-driven Sales Senior Director to lead and scale sales performance across either the Western or Eastern United States. This is a senior leadership role responsible for owning regional revenue, setting the strategic direction for the region, and leading a team of Sales Directors who each manage their own assigned territories. The Sales Senior Director will serve as the most senior sales voice for the region, operating at both a strategic and executional level—coaching and developing Sales Directors, driving regional forecasting and planning, influencing company-wide sales strategy, and representing Next Meters with credibility at the highest levels of client engagement. Key Responsibilities Regional Revenue Ownership & Strategy - Own all revenue outcomes for the assigned region (Western or Eastern US), setting and driving the regional sales strategy in alignment with company objectives. - Translate company sales goals into clear regional targets, territory allocations, and execution plans for each Sales Director. - Hold ultimate accountability for regional pipeline health, forecast accuracy, and revenue attainment. - Identify and pursue high-value strategic opportunities within the region that require senior-level engagement or executive sponsorship. - Ensure that all commercial commitments made within the region are accurate, documented, and properly handed off to account management and operations. Team Leadership & People Development - Directly lead and manage a team of Sales Directors across the region, creating a high-performance culture aligned with Next Meters’ core values. - Recruit, interview, and onboard new Sales Directors, ensuring candidates align with Next Meters’ values and sales culture. - Develop and mentor Sales Directors through regular one-on-ones, deal coaching, constructive feedback, and individualized growth plans. - Set clear, measurable performance goals and KPIs for each Sales Director, conducting formal reviews and holding the team accountable to high standards. - Foster a culture of continuous learning by identifying training opportunities, sharing competitive and product knowledge, and keeping the team sharp and motivated. - Monitor regional workload and territory coverage, making staffing and prioritization decisions to ensure the region is appropriately resourced. - Recognize and celebrate team achievements, cultivating a motivating environment of accountability and shared purpose. - Partner with HR and senior leadership to manage performance improvement plans, succession planning, and retention of top sales talent. Customer Relationship Management - Engage directly in executive-level client relationships and strategic deals within the region that require senior leadership presence. - Support Sales Directors in navigating complex negotiations, high-stakes proposals, and key account retention efforts. - Ensure a consistent, seamless transition from regional sales activity to onboarding and account management across all territory accounts. - Champion a customer-first culture across the regional sales team, reinforcing Next Meters’ commitment to trust, transparency, and long-term partnership. Regional Planning, Forecasting & Market Analysis - Own regional sales planning, forecasting, and budgeting, providing accurate and timely reporting to senior leadership. - Consolidate and review territory-level pipeline data from Sales Directors to produce a reliable regional forecast. - Monitor market trends, competitive dynamics, and customer behavior across the region to identify strategic opportunities and emerging risks. - Drive territory design and coverage decisions in partnership with senior leadership to maximize regional market penetration. Cross-Functional Collaboration & Continuous Improvement - Partner at a senior level with Marketing, Finance, Operations, Account Management, and Product to align messaging, service standards, and go-to-market strategy across the region. Refer to the Sales, AM, CS Expectations and Work Flow document for clarification and alignment. - Serve as the primary regional voice of the sales organization in cross-functional leadership discussions. - Provide executive leadership with structured feedback on regional customer needs, competitive positioning, and opportunities for product or service enhancements. - Lead adoption of sales best practices, tools, and processes across the regional team, ensuring compliance with company policies and ethical standards. Required Qualifications & Experience Experience and Education - 8–10+ years of sales experience, including 3+ years in a sales leadership role managing other sales professionals, preferably in a B2B, hardware, or SaaS environment. - Demonstrated experience managing a regional or multi-territory sales organization with accountability for revenue targets at scale. - Proven track record of hiring, developing, and retaining high-performing sales talent. - Experience with regional sales planning, pipeline management, forecasting accuracy, and managing customer retention and renewal rates. - B.S. in Business Administration, Communications, or a related field (or equivalent experience). Technical & Leadership Capabilities - Executive presence with the ability to lead a regional sales team, influence cross-functional partners, and engage senior client stakeholders. - Strong strategic thinking and regional planning abilities with a data-driven approach to decision-making and performance management. - Exceptional communication and negotiation skills, with demonstrated ability to coach others to sharpen these same capabilities. - A deeply customer-focused mindset with the adaptability to lead effectively across diverse markets within a large geographic region. - Proven ability to drive cross-functional collaboration and represent the sales organization at a senior leadership level. Core Values At Next Meters, our work is guided by these six core principles: - Beautifully Simple: Designing intuitive, user-friendly solutions that make submetering easy to understand and install. - Affordable Quality: Delivering robust, high-value products that maximize investment without compromising reliability. - Effortless Integration: Creating plug-and-play hardware and software that works seamlessly with new and existing metering configurations. - Continuous Innovation: Refusing to settle for “good enough” and constantly revolutionizing how resources are measured and managed. - Unparalleled Service: Going above and beyond to troubleshoot issues and support customers with empathy and expertise. - Reaching for the Stars: Setting ambitious goals for growth and sustainability to drive meaningful impact in our communities. Attitude & Culture The ideal candidate will embody Next Meters’ culture, demonstrating: - Continuous Learning Mentality: Committed to expanding knowledge and staying ahead of industry trends. - Performance Focus: Driven by results and sets ambitious goals for organizational growth. - Assertiveness: Confident and proactive in expressing ideas and driving positive change. - Honesty and Integrity: Maintains the highest standards of honesty and ethical behavior. - Team Player: Collaborative, supportive of colleagues, and actively contributes to shared goals. - Kindness and Empathy: Demonstrates respect and empathy towards others. - Self-Reliance: Able to manage work independently and take ownership of responsibilities. - Above and Beyond Mindset: Strives to exceed expectations and consistently delivers exceptional results. - Enthusiasm and Motivation: Passionate about the brand, products, and the mission of utility conservation. - Work-Life Balance: Committed to maintaining a healthy equilibrium between professional and personal life. Employee Value Proposition Next Meters is dedicated to building a talented and passionate team that is revolutionizing the utility submetering market. We offer a collaborative and innovative work environment and the opportunity to drive meaningful impact in sustainability and resource conservation. Our state-of-the-art headquarters in Providence, Utah, is built to encourage collaboration and learning. We offer competitive compensation and employee-centric benefits. At Next Meters, we embrace and celebrate diversity. Our goal is to create an inclusive and welcoming company culture where every team member feels valued, respected, and supported. About the Company Next Meters is an emerging market leader in the utility metering and sub-metering industry. The metering equipment is paired with an easy-to-use mobile app and an innovative cloud-based management system. Our cutting-edge wireless technology has been designed from the ground up. Next Meters offers a positive team-oriented work environment at our Providence, Utah location. We are looking to add qualified and hardworking individuals to our team during this period of growth. We offer competitive pay and benefits, including fully paid medical and dental premiums and a generous time-off policy. For additional company information, visit our website www.nextmeters.com.