Senior Marketing Manager

Job description About the role We’re now looking for a Senior Marketing Manager to play a key role in shaping and delivering our commercial marketing agenda as we continue to grow at Silver Cloud. This is a hands-on, commercially focused marketing role where you’ll take ownership of translating go-to-market priorities into clear, structured and impactful marketing activity. Working closely with our CRO, sales team and wider marketing function, you’ll bring pace, organisation and clarity to multiple moving parts, ensuring marketing is aligned to revenue goals and delivering consistent pipeline impact. This isn’t a people management role, but it does require strong stakeholder management, ownership and execution capability. What Success Looks Like  - Marketing activity is well organised, clearly prioritised, and aligned to commercial goals.  - Always-on demand generation, AB< and digital programmes, alongside events are delivered in a joined-up, professional, and commercially effective way.  - The sales team feels well supported with the right enablement, targeting, and follow-up processes.  - Marketing operations are more disciplined, with clearer processes, improved visibility, and better prioritisation.  - HubSpot and related tools are used effectively to support delivery, reporting, and campaign performance.  - Reactive, ad hoc marketing requests are better managed and reduced over time.  - The Senior Marketing Manager and Brand & Content Manager work effectively as complementary peers, each focusing on their areas of strength. Job requirements - Proven experience in a B2B marketing role, ideally within professional services, consulting, technology, or a related environment.  - Strong demand generation, ABM, digital marketing and project management skills, with the ability to coordinate multiple activities and stakeholders at once.  - Experience translating commercial priorities into practical, well-run marketing plans and activity.  - Hands-on experience with HubSpot is essential, including campaign setup, segmentation, workflows/automation, CRM processes, and reporting.  - Experience using tools such as LinkedIn, Cognism, Zoom and similar platforms to support marketing activity and sales enablement.  - Strong understanding of marketing operations, governance, and process discipline.  - Solid understanding of demand generation principles, ABM strategy, and digital marketing channels (paid search, paid social, SEO, email, content syndication), with the ability to plan and optimise activity for continuous pipeline contribution.  - Experience supporting or delivering events, webinars, roundtables, conferences, and partnership activity.  - Comfortable working closely with sales teams and understanding how marketing supports pipeline generation and commercial growth.  - Able to interpret marketing data and channel performance, and turn insight into recommendations and action.  - Strong stakeholder management skills, with the confidence to prioritise, challenge, and keep activity focused.  - A hands-on, delivery-focused approach with strong attention to detail and follow-through.  - Industry experience is helpful but not essential; we are open to candidates from outside the immediate sector who bring the right skills, creativity, and mindset. Job responsibilities Commercial Marketing Planning   - Translate go-to-market priorities into clear quarterly and annual marketing plans.  - Coordinate and prioritise always-on demand gen and ABM activity across practices, audiences, and commercial goals.  - Ensure marketing activity is sequenced effectively and delivered in a realistic, structured way.  - Bring a strong project management approach to marketing activity, balancing multiple deadlines, stakeholders, and dependencies.  - Help ensure marketing supports both new business generation and client growth opportunities, with demand generation and digital channels driving continuous pipeline contribution.   Demand Gen, ABM & Digital Execution     - Oversee the end-to-end coordination of marketing programmes, ensuring activity is aligned across channels and teams.  - Support the sales team with enablement, ABM account targeting, follow-up activity, target audience segmentation, and supporting materials.  - Work with internal stakeholders to ensure marketing programmes are commercially relevant and operationally deliverable.  - Help create clarity around priorities, timelines, ownership, and expected outcomes.  - Plan and execute ABM programmes targeting priority accounts, coordinating personalised digital touchpoints across paid, owned, and earned channels to build sustained engagement rather than one-off bursts of activity.   Events, Partnerships & Ecosystem Activity   - Support the planning and execution of events, conferences, roundtables, webinars, and partner activity.  - Coordinate logistics such as venue sourcing, timelines, speakers, agendas, scripts, invitations, and post-event follow-up.  - Ensure event activity is aligned with commercial and brand objectives.  - Support ecosystem engagement with partners and help maximise value from those relationships.   Marketing Operations & Governance     - Help manage the day-to-day operational rhythm of marketing, ensuring activity is organised, well tracked, and delivered consistently.  - Support and enforce effective processes for managing inbound marketing requests, priorities, and delivery timeframes.  - Establish and maintain clear ways of working, including SLAs, workflows, and marketing processes where needed.  - Ensure marketing activity is documented, measurable, and aligned to agreed priorities.   Marketing Technology & Data    - Use marketing tools and systems to support demand generations, digital marketing execution, ABM programme delivery, audience segmentation, automation, reporting, and sales enablement.  - Work hands-on with HubSpot to support CRM activity, campaign setup, workflows, lists, reporting, and lead management processes.  - Use tools such as LinkedIn, Cognism, Zoom and other relevant platforms to support execution and performance.  - Interpret campaign and channel performance data, providing insight and recommendations to improve effectiveness.  - Track marketing activity and outcomes, ensuring learnings are applied to future planning. Budget & Supplier Management   - Work within the agreed marketing budget and support tracking of campaign and event spend.  - Help manage external suppliers and partners where required, ensuring work is delivered on time and to the expected standard.  - Monitor effectiveness and value for money across marketing activity. Performance & Commercial Insight   - Define meaningful marketing KPIs aligned to revenue quality.  - Interpret performance data provided by Brand & Content Manager.  - Provide clear insight and recommendations to the CRO.  - Adjust programme direction based on results. Job benefits - 25 days holiday + bank holidays - Your birthday off - Volunteering day - Enhanced family, sick, and bereavement leave (plus counselling support) - Pension through salary sacrifice - WeCare – 24/7 helpline and Second Medical Opinion - Flexibility from day one - Work from anywhere policy - Home office chair and eye care reimbursement - Profit share bonus scheme - Refer-a-friend bonus - Life insurance (3x annual salary) - Income protection - Private healthcare - And most importantly, a genuinely supportive, high-performing team