We are looking for a senior brand strategist / creative director to help define, refine, and finalize the public-facing brand for a confidential premium membership platform.
This is not just a logo project.
We need someone who can take an already-developed concept and turn it into a clear, premium, persuasive, and highly recognizable brand system. A meaningful amount of the platform vision already exists, and we are looking for a strategic creative partner who can elevate it, simplify it, and make it much easier for the public to understand and get excited about.
The platform includes a parent brand and multiple connected offerings under one ecosystem. One of the biggest opportunities in this project is helping people quickly understand the overall value of the platform, how the ecosystem fits together, and why they should want to join as paid members.
What we need help with
We are looking for someone who can lead or strongly contribute to:
Brand positioning and strategic clarity
Parent brand + sub-brand architecture
Naming-system consistency across the ecosystem
Logo development or refinement for the parent brand and connected offerings
Premium visual identity direction
Brand voice, tone, and messaging framework
Homepage and public-facing messaging that is clear, compelling, and conversion-oriented
Member-facing value proposition clarity
Refinement of two existing ambassador-style character concepts into something Premium, tasteful, and strategically useful
Brand application guidance across website, platform, and marketing materials
What success looks like
Success in this role means helping us create a brand that feels:
Premium
Modern
Influential
Memorable
Easy to understand
Emotionally compelling
Strong at converting the right audience into paid members
We are especially focused on making a multi-offer ecosystem feel simple, exciting, and trustworthy without becoming overly corporate, generic, or salesy.
Important creative context
We already have two existing brand ambassador / character concepts that are part of the larger brand system. They should not be treated like cheap mascots or cartoon gimmicks.
They need to be refined into something elegant, premium, recognizable, and useful within the brand experience. The brand should still feel elevated and sophisticated overall. These characters should support the platform and help make the ecosystem more memorable and human, without cheapening the brand.
This is a strong fit if you have experience with
Premium or luxury brand positioning
Brand strategy and brand architecture
Identity systems for parent brands with multiple sub-brands or offerings
Simplifying a complex offer into a clear public story
Verbal identity / messaging strategy
High-converting website messaging
Premium consumer, hospitality, travel, lifestyle, membership, or marketplace-adjacent brands
Translating strategic brand thinking into practical digital application
Deliverables may include
Brand audit
Positioning refinement
Ecosystem brand architecture
Logo suite for parent brand + connected offerings
Typography and color direction
Messaging hierarchy
Brand story / verbal identity
Homepage and key page messaging direction
Ambassador / character refinement and usage guidance
Mini brand guidelines
Web / platform implementation guidance
Nice to have
Travel, hospitality, or premium consumer experience
Membership or subscription brand experience
Marketplace platform familiarity
Figma or strong digital collaboration workflow
Copywriting strength
Illustration or art-direction experience
Experience working closely with product or web teams
Important note
We are not looking for generic logo work or inexpensive surface-level branding.
We are looking for someone who can help shape a premium, conversion-friendly brand system for a serious long-term platform. This role is about strategy, messaging, identity, refinement, and real-world application.
A substantial amount of the concept already exists, so this role is about elevating and clarifying the vision, not inventing something random from scratch without context.
Please include in your proposal
Please share:
1. Examples of premium or multi-offer brands you have worked on
2. Examples where you clarified a complex product or ecosystem for the public
3. Any work involving parent brand + sub-brand architecture
4. Whether you handle strategy, copy, visual identity, or all three
5. Your approach to balancing premium branding with conversion
6. Your availability over the next 2–6 weeks
7. Whether you work solo or as part of a small studio/team
More details will be shared with shortlisted candidates.