Omnicom Media is the media services division of Omnicom Group Inc., delivering transformational experiences for consumers and clients. As a Senior Associate, you will develop effective media plan recommendations and ensure that client media requirements are executed accurately and timely.
Responsibilities
- Participate in an audience-first strategic planning philosophy
- Seek a consumer-centric view in all strategic thinking
- Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
- Provide point-of-view on various offerings in the marketplace
- Participate in brainstorming sessions
- Create media plan recommendations and alternatives
- Select media vehicles and determine scheduling
- Investigate creative, innovative approaches to strategically reach the target consumer
- Analyze competitive activity in the marketplace
- Execute the media plan
- Recommend optimizations after reviewing the campaign results
- Generate tactical alternatives based on client needs and requests
- Measure media performance to determine the extent to which the original objectives and strategies were met
- Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
- Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
- Study demographic data and consumer profiles to identify desired target audiences
- Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
- Have a complete grasp on budgets and revenues
Skills
- 1+ of experience with offline and digital media planning
- A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
- Strong task management and interpersonal communication
- Ability to collaborate and work as part of a team
- Strong presentation skills
- Strong organizational skills
- Excellent skills in MS Office (Excel, Word, PowerPoint)
- Basic knowledge of 3rd Party AdServing
- Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools
- Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
- Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. It was founded in 1996, and is headquartered in New York, US, with a workforce of 10001+ employees. Its website is http://www.omnicommedia.com.