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Posted Apr 15, 2026

Sales Development Representative

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Brink's Inc is a leading global provider of cash and valuables management and digital retail solutions. They are seeking a highly motivated Sales Development Representative to generate and qualify leads, initiate outreach, and set appointments for the sales team to drive business growth. Responsibilities - Identify and research potential clients (prospects) through various channels including cold calling, email outreach, social media, and prospect databases - Use tools like LinkedIn, Salesforce, ZoomInfo, and other prospecting software to find leads and enrich data - Conduct outbound calls and emails to engage with prospects, introduce our company’s solutions, and schedule appointments with Account Executives - Follow up on inbound leads from marketing campaigns or website inquiries - Qualify leads by identifying the potential for a sales opportunity, based on criteria such as budget, authority, need, and timing (BANT) - Use effective questioning techniques to understand client pain points and match the company’s product offerings to their needs - Schedule meetings between prospects and the Sales Team to discuss how the company’s product or service can meet their needs - Provide necessary information to the Account Executives to ensure smooth transitions for follow-up calls and sales presentations - Maintain accurate records of leads, prospects, and interactions in CRM tools (e.g., Salesforce, HubSpot) - Track daily, weekly, and monthly outreach activities, meeting goals, and KPIs - Work closely with the sales team to ensure alignment between sales and marketing - Share insights and feedback from prospects with the sales and marketing teams to refine strategies and improve messaging Skills - 1-2 years of experience in sales, business development, or customer service, preferably in a B2B environment - Strong background in B2B sales, lead generation, and CRM management - Strong communication skills, both written and verbal - Ability to build rapport and engage prospects - Familiarity with CRM software (Salesforce, HubSpot, etc.) - Excellent time management and organizational skills - Self-motivated with a drive to achieve goals - Resilience and ability to handle rejection - A proactive and goal-oriented mindset - Strong work ethic and ability to work independently and as part of a team - Bachelor's degree in Business, Marketing, or a related field is preferred, though equivalent experience is also considered Company Overview - Brink’s, Incorporated is the world’s premier provider of secure solutions – including global transportation and storage for high-value goods, currency and coin processing, smart safes, ATM services, security services and advanced technology – that deliver critical business intelligence, improved productivity and enhanced protection. It was founded in 1859, and is headquartered in Richmond, Virginia, USA, with a workforce of 10001+ employees. Its website is https://us.brinks.com/.
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