Revenue Development Associate

Revenue Development Associate - Remote About Raising a Reader Raising a Reader (RAR) is a national nonprofit that partners with parents and educators to create brighter futures for children by strengthening family bonds. Family engagement is at the core of what we do. Our evidence-based programs help caring adults set their children up for success by creating shared reading routines, fostering social-emotional learning, healthy family relationships and learning skills needed to thrive in school and beyond. Through easy-to-use, multilingual materials and diverse stories, we meet families where they are and make shared reading more engaging and accessible for all children.  We believe that all children deserve the opportunity to realize their potential. We believe that the best way to support children is by engaging and strengthening families, and that the lessons that last are those learned with love. We believe that reading helps children develop not just literacy skills, but also empathy, understanding, emotional intelligence and critical thinking. We believe that literacy and education are key to closing persistent gaps and creating a more equitable future for our children and our communities – regardless of race, culture, language, income or ability. Learn more at www.raisingareader.org. Position Overview: Raising a Reader seeks a detail-oriented and proactive Revenue Development Associate to support our revenue generation and marketing efforts. This role will execute key marketing campaigns, manage outreach initiatives, and contribute to building a strong and sustainable sales pipeline in alignment with RAR’s strategic goals. The Revenue Development Associate will support the Revenue team through campaign coordination, lead generation, and initial prospect engagement, helping to convert interest into qualified opportunities. Working closely with Account Managers and cross-functional partners, this role plays a critical part in driving pipeline growth and expanding RAR’s impact. Essential Duties and Responsibilities: Marketing & Campaign Support - Support Salesforce data management, including list pulls, lead tracking, and dashboardreporting - Assistin building and executing email campaigns, including formatting, scheduling, testing, and tracking performance metrics (open and click rates)  - Coordinatewebinarlogistics, including setup,registration management, communications, and post-event follow-up  - Develop and distribute newsletters, including content collection, formatting, scheduling, and performance tracking  - Maintain marketing calendars, campaign timelines, and organized asset management (folders, naming conventions, templates)  - Support website updates and landing page management  - Assistin collecting and organizing marketing assets (photos, videos, and content)  - Support social media execution, including contentscheduling, basic engagement monitoring, and alignment with marketing campaigns  - Assistin preparing and coordinating social media content (graphics and copy), including periodic bulk scheduling for campaigns  Sales Development & Pipeline Support - Conduct outbound prospecting efforts, includingresearching target organizations andidentifyingkey contacts - Build and manage leadrecords in Salesforce, ensuringaccurateand complete data entry - Execute outreach campaigns via email and phone to engage prospective customers - Qualify Marketing Qualified Leads (MQLs) and support conversion to Sales Qualified Leads (SQLs) throughinitialoutreach and discovery conversations - Schedule meetings for Account Managers (AMs) and support pipeline progression - Preparebriefing notes and background information for AMs ahead of sales meetings - Track outreach activities andmaintainfollow-up tasks within Salesforce - Conduct light outreach to current partners to understand funding sources, timelines, andrenewal opportunities - Participate inrelevant sales andrevenue team meetings and 1:1check-ins Coordination & Reporting - Track campaign and outreach performance using basic metrics andreporting tools - Maintain organizedrecords of campaigns, contacts, and outreach efforts - Support internal coordination across Marketing andRevenue teams - Assistwith follow-up communications for events, webinars, and campaigns - Contribute to ongoing process improvements and documentation Otter duties as assigned. Qualifications: Required Experience & Skills: Required - 1–3 years of experience in marketing coordination, sales development, or administrative support - Familiarity with CRM systems (e.g., Salesforce) and email marketing platforms - Strong organizational skills and attention to detail - Excellent written and verbal communication skills - Ability to manage multiple projects and deadlines in a fast-paced environment - Comfort with data entry, tracking, and basicreporting Preferred - Experience in nonprofit, education, or mission-driven organizations - Exposureto sales development (SDR/BDR) or lead generation processes - Experience supporting webinars, newsletters, or digital campaigns - Familiarity with tools such as Zoom,MassMailer(or similar),Wordpress,and social media platforms Core Competencies - Communication– Demonstrates clear,timely, and professional communication, sharing information effectively across teams and stakeholders - Collaboration– Works cross-functionally with Marketing and Revenue partners to support shared goals and contribute to team success - Work Ethic & Adaptability– Exhibits strong follow-through, manages multiple priorities, andmaintainsflexibility in a fast-paced, evolving environment - Problem-Solving & Execution– Takes initiative to manage workflows, stay organized, andidentifysolutions that support efficient campaign and pipeline execution Work Environment & Expectations - Flexible, part-time schedule(20-29 hours per week)with variable hours based on campaign and sales activity - Occasional availabilityrequiredto support live webinars or outreach campaigns - Collaborative,remote work environment with cross-functional team engagement Compensation & Benefits Compensation: $30-50 per hour Benefits include: - Paid Holidays Off - Sick Time Accrual Work Location Raising a Reader is a remote-first organization with staff across the country. We welcome applicants from across the U.S., with a preference for candidates located on the West Coast to support team collaboration and time zone alignment. All qualified candidates are encouraged to apply. How to Apply Submit your resume and a one-page cover letter outlining your unique qualifications and interest in the role using the application link provided. Early applications are strongly encouraged; the position will remain open until filled. Equal Opportunity Employer Raising a Reader is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applicants of all backgrounds and identities, including those from underrepresented communities. Accommodation is available for candidates with disabilities upon request.