VARITE is looking for a qualified Marketing/Communications - Field Marketing Specialist
WHAT THE CLIENT DOES?
A multinational company that primarily focuses on the design, manufacturing, and marketing of premium automobiles and motorcycles. Known for producing high-quality, performance-oriented vehicles, it is one of the leading brands in the global automotive industry.
WHAT WE DO?
Established in the Year 2000, VARITE is an award-winning minority business enterprise providing global consulting & staffing services to Fortune 1000 companies and government agencies. With 850+ global consultants, VARITE is committed to delivering excellence to its customers by leveraging its global experience and expertise in providing comprehensive scientific, engineering, technical, and non-technical staff augmentation and talent acquisition services.
Job Title: Marketing/Communications - Field Marketing
Location: Remote
Duration: 7+ months
Pay rate: $55/hr - $65/hr on W2
About the role:
Field Marketing Specialist
As a Field Marketing Specialist, you will support Account Marketing team. This role is responsible for planning, executing, and managing demand generation programs that support the Account Management organization, with a strong emphasis on webinars, virtual events, nurture programs, and cross-functional coordination.
The ideal candidate is a highly organized, execution-oriented marketer with experience running complex, multi-stakeholder programs end-to-end. This role requires strong ownership, comfort working independently, and the ability to coordinate across sales, marketing operations, product marketing, and events teams.
HERE'S WHAT YOU'LL DO:
Key Responsibilities:
• Plan, execute, and manage demand generation programs to drive sales pipeline and revenue for the Account Management organization.
• Help translate quarterly marketing priorities into executable programs aligned to the marketing calendar.
• Assist with quarterly demand generation calendar planning and execution.
• Own end-to-end execution of virtual and in-person marketing programs, including webinars, events, and business guides.
• Coordinate with internal stakeholders to secure campaign resources, align on content, and manage timelines.
• Create and manage slide decks, email copy, landing page copy, and supporting campaign assets.
• Own webinar logistics including Kaltura recording setup, speaker prep calls, tech checks, and live-day execution.
• Track program performance, lead flow, and execution milestones to ensure timely sales follow-up and campaign effectiveness.
• Participate in weekly and bi-weekly operational reviews, including email review calls and marketing operations check-ins.
• Manage existing nurture programs and coordinate campaign additions and revisions with Marketing Operations.
• Support large-scale initiatives such as SuiteWorld by owning assigned deliverables and tracking execution.
WHAT YOU'LL NEED TO WIN:
• 6-8+ years of experience in Field Marketing, Demand Generation, or Integrated Marketing roles, preferably in B2B SaaS, IT, or enterprise technology environments.
• Proven experience managing a high volume of complex, multi-faceted event and webinar programs.
• Strong analytical and reporting skills with the ability to interpret data to drive decisions.
• Strong understanding of sales pipeline concepts and revenue-driven marketing.
• Excellent project management skills and attention to detail, with the ability to juggle multiple programs simultaneously.
• Strong written and verbal communication skills; comfortable leading calls and coordinating with senior stakeholders.
• Ability to operate independently with minimal supervision and maintain momentum in a fast-paced environment.
• Proactive mindset with a strong sense of ownership and accountability.
• Comfortable learning new tools, processes, and subject matter quickly.
• Experience with marketing automation platforms (preferably Eloqua).
• Understanding of landing page and microsite best practices.
Know someone who would be perfect for this role? Refer to us and if they are hired, you could be eligible for our employee referral bonus! Help us grow our team with top talent from your network.
VARITE is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.