Note: The job is a remote job and is open to candidates in USA. LION is a high-growth company focused on delivering innovative fire and safety training solutions to customers across multiple industries. The Business Development Representative (BDR) is responsible for generating and qualifying new sales opportunities through outbound prospecting and follow-up on marketing initiatives. This role is ideal for a motivated individual who excels in a performance-driven environment and engages prospects in meaningful conversations.
Responsibilities
- Execute high-volume outbound outreach (calls, emails, and LinkedIn) into defined target segments and account lists
- Consistently follow structured outreach campaigns to engage new contacts and generate interest
- Maintain disciplined follow-up to maximize response rates and engagement
- Engage prospects to assess fit, interest, and potential alignment with LION’s solutions
- Ask targeted questions to understand basic needs, current state, and level of interest
- Identify and qualify decision-makers and key stakeholders within target accounts
- Schedule qualified meetings for Account Managers based on defined criteria
- Ensure smooth handoff of qualified prospects, including clear notes and relevant context
- Maintain accuracy and organization within Salesforce to support pipeline visibility
- Follow up on marketing-driven leads, campaigns, and outreach initiatives in a timely manner
- Provide feedback on lead quality, messaging effectiveness, and market response trends
- Support ongoing efforts to improve conversion from marketing activity to qualified opportunities
- Identify additional contacts within target accounts using tools such as LinkedIn Sales Navigator
- Expand outreach beyond initial contacts to improve coverage within key organizations
- Continuously improve contact data quality and account insights
Skills
- 1–3 years of professional experience in sales, business development, or customer-facing roles
- Strong communication skills with the ability to engage prospects over phone and email
- Comfortable with high levels of outbound activity and working toward performance targets
- Highly organized with strong attention to detail and follow-up
- Coachable, competitive, and motivated to improve performance over time
- Familiarity with CRM systems (Salesforce preferred) and tools like LinkedIn Sales Navigator is a plus
Company Overview
- LION is always ready to make sure you're ready for what's next. It was founded in 1898, and is headquartered in Dayton, Ohio, USA, with a workforce of 501-1000 employees. Its website is https://www.lionprotects.com/.