Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. The Media Coordinator will execute media programs, collaborate with internal teams and vendors, and support campaign management to achieve client objectives.
Responsibilities
- Support campaign setup, trafficking, and budget allocation across platforms (e.g., META, TikTok)
- Assist in managing insertion orders, budgets, and delivery pacing under guidance
- Ensure campaigns are executed according to approved plans and timelines
- Assist in the preparation of media plans, proposals, and supporting documentation
- Develop an understanding of how different channels contribute to awareness, consideration, and conversion
- Support the team in aligning campaign execution to client objectives and KPIs
- Compile and maintain campaign reports using GA4, platform dashboards, and internal tools
- Validate data accuracy and ensure consistency across reports
- Identify basic trends or performance changes and escalate to your manager
- Build working knowledge of key platforms (Meta, TikTok eg.)
- Learn and apply Salt’s internal processes, naming conventions, and tech stack
- Support tagging, tracking, and implementation of campaign requirements
- Implement basic optimizations (budget adjustments, creative swaps, audience updates) as directed
- Monitor campaigns for pacing and performance issues
- Support A/B testing initiatives and document results
- Assist with audience setup and targeting based on defined strategies
- Learn how audience insights and data inform media decisions
- Support the organization and documentation of audience and channel learning
- Work closely with internal teams (account, creative, strategy) to ensure alignment on assets and timelines
- Communicate clearly and proactively regarding progress, blockers, and updates
- Contribute to a positive, collaborative team environment
Skills
- 1–2 years of experience in marketing, advertising, or digital media
- Foundational knowledge of digital media platforms (Meta & TikTok are primary focus.)
- Strong attention to detail and organizational skills
- Effective written and verbal communication skills
- Ability to manage multiple tasks in a fast-paced environment
- Proficiency in Microsoft Office / Google Workspace
- Exposure to analytics tools such as Google Analytics (GA4) nice to have
Benefits
- Work-Life Flexibility: Hybrid schedule (2 days per week in office), up to 28 paid days off, winter holiday shutdowns.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness spending, RRSP matching, or extra time off.
- Growth-Driven Culture: Learning & Development-focused (Salt Days), top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary Company trips, social events, and Salt Swag.
- Real Rewards: Referral and new business bonuses and exclusive lifestyle perks.
- Culture of Belonging: Flexible accommodation policies, active Employee Resource Groups, and a workplace where every voice counts.
Company Overview
- The Kitchen is the inside agency for Kraft Heinz, based in Toronto & Chicago, built to craft culture-defining moments for the world's biggest feel-good food brands. It was founded in 2021, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.wearethekitchen.com.