You will be responsible for the development, implementation, and optimization of customer engagement and retention initiatives within the iGaming sector. This role is vital in ensuring that our customers enjoy a seamless and engaging gaming experience. Tasks • Monitoring the marketplace, competitive landscape, industry trends, and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats. • Proactively bringing up proposals for new activities, tests, new channels, and ways of working are key success criteria for this role. • Analysing customer data to segment the player base effectively and target specific player groups with personalised communication. • Creating and managing email marketing campaigns, newsletters, and automated customer journeys to deliver relevant and timely content to players. • Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value. • Managing communication across various channels, including SMS, push notifications, in-app messaging, and social media, to ensure consistent messaging and engagement. • Analysing player behaviour, campaign performance, and ROI to continually refine CRM strategies and recommend improvements. • Conducting A/B tests to optimise content and communication strategies and iterate based on the results. • Collaborating with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives. • Ensuring all CRM activities comply with industry regulations and best practices. Requirements • Proven experience in CRM or campaigns management in the iGaming industry • Strong experience with Norwegian market (casino focus) • Strong communication skills • Strong analytical skills and proficiency in data-driven decision-making • Familiarity with CRM software and marketing automation tools (Smartico - an advantage) • Creative thinking and the ability to develop engaging and personalized content • A deep understanding of iGaming customer behavior and trends (an advantage) • Knowledge of industry regulations and responsible gaming practices • Results-driven with a strong commitment to achieving KPIs and targets • Ability to work in a fast-paced and dynamic environment • Strong organizational skills and attention to detail Benefits • Competitive salary synonymous with skills and experience • Opportunity to make a real impact in a developing organization • Consultancy contract within EU on a full time basis with 25 days PTO • or employment contract if you are based in Bulgaria, Hungary or Malta Apply tot his job