Bankers Trust is a community-focused organization that values meaningful work and employee development. The Content Coordinator will write and produce creative content for marketing initiatives to help various business units achieve their goals, while also managing the company's voice across multiple platforms.
Responsibilities
- Writes various forms of content to be used across all print and digital marketing channels (ads, direct mail, brochures, posters, flyers, banners, invitations, website landing pages, social media posts, Education Center articles, etc.) to drive customers and prospects through the marketing funnel
- Works with leaders, Marketing representatives, and vendor partners to support marketing needs for business units to help them meet their growth goals with innovative, timely, high-quality and effective solutions
- Builds strong working relationships with the Bank's Consumer, Commercial and Wealth Management teams to deepen knowledge of products and services and ensure consistent and effective marketing and writing
- Helps oversee the bank’s social media channels, partnering with team members to leverage external and internal communications, community investment and marketing campaigns to create effective and engaging social content
- Collaborates with leader and the Marketing and Communications team, as well as others throughout the bank, on marketing and communications opportunities and challenges
- Provides feedback and editing to other writers’ content. Ensures comprehensive and consistent copy style within projects/campaigns
- Supports creation of digital content for bank-owned websites, optimizing content for search engines and lead generation as needed
- Makes data-driven decisions to move the team and our content forward in order to hit company sales and customer retention goals
- Stays up-to-date with the latest marketing and banking industry trends in order to build effective and innovative content strategies
- Performs other duties as assigned
Skills
- BA/BS degree in Marketing or Communications preferred (or equivalent working experience)
- At least one year of marketing and content creation experience preferred
- Ability to adopt the style, tone, and voice of our business' various types of content
- Savvy wordsmith with a knack and love for writing
- Proficiency producing content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)
- Excellent creativity skills
- Ability to build strong relationships
- Process-driven, scalable thought process, which relies on data to make decisions
- Ability to stay within a given budget
- Knowledge of banking products helpful
- Experience with Adobe Creative Suite a plus
Benefits
- Group Health, Dental, and Vision Insurance
- Generous Paid Time Off (PTO)
- Volunteer Time Off (VTO)
- 401(k) plan with lucrative company match
- Tuition assistance
- Company Paid Life Insurance
- Paid Parental Leave
- Lifestyle Accounts that provide employees with reimbursement for the things that are most important to them such as childcare, student loan payments, gym memberships, pet insurance and much more.
- Team Member Banking - a suite of products and services with special benefits for employees
Company Overview
- Bankers Trust Company provides banking products and services to businesses and individuals in Iowa. It was founded in 1917, and is headquartered in Des Moines, Iowa, USA, with a workforce of 501-1000 employees. Its website is http://www.bankerstrust.com.