This is a remote position.
**PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING***
Job Title: Brand System & Marketing Designer
Work Type:
- Remote/WFH
- Full-time
Working Hours: TBD (Usually US Hours/Night shift)
Start Date: TBD
JOB OVERVIEW:
We are looking for a designer who can convert structured business and brand inputs into clean, usable, and repeatable visual systems.
This includes:
- Brand identity systems
- Brand manuals/guidelines
- Marketing and sales assets
- High-fidelity landing page layouts (design only, no coding)
This is a system-building role, not a one-off design role.
JOB ROLE & RESPONSIBILITIES:
Core Responsibilities
1. Brand System Development
- Build complete identity systems:
- Logo system (primary, secondary, icon, light/dark, usage rules)
- Color architecture (primary/secondary/neutral + hierarchy and usage)
- Typography system (roles, scale, spacing, rules)
- Visual guidelines that make the brand easy to apply consistently
- Produce a concise, structured brand manual (approx. up to 30 pages) that enables consistent execution without further explanation.
2. Asset Creation & Application
Apply the system across:
- Website visual systems and landing page layouts
- Sales and operational collateral (proposals, invoices, PDFs, templates)
- Presentation systems
- Basic marketing and social assets aligned with the brand
3. Landing Page Design (No Coding)
- Design high-fidelity desktop and mobile layouts based on structured content maps
- Ensure:
- Clear visual hierarchy
- Strong presentation of offer, proof, and CTA
- Clean structure for developer or AI implementation
4. Structured Workflow Execution
- Work from detailed inputs (questionnaires, strategy docs, briefs)
- Translate inputs into structured outputs without guesswork
- Ask clarifying questions where needed
- Maintain organized files, naming conventions, and version control
JOB REQUIREMENTS:
Tools & Technical Stack
- Adobe Creative Cloud:
- Illustrator (vector/logo systems)
- Photoshop
- InDesign (brand manuals and structured documents)
- Figma (or equivalent):
- Layout systems
- Landing page design
- Components and reusable design systems
- File expectations:
- Clean, structured source files (AI, PSD, INDD, Figma)
- Exported assets (SVG, PNG, PDF, etc.)
- Organized layers, frames, and components for reuse and handoff
Seniority & Profile
Target: Strong mid-level designer with clear potential to grow into a lead role
Experience:
- 3–5+ years in brand, visual, or marketing design
- Portfolio showing full brand systems (not just logos)
- Real landing page or web design examples with strong structure
Key attributes:
- Thinks in systems, not one-off designs
- Can interpret structured written input and translate it visually
- Understands hierarchy, clarity, and communication—not just aesthetics
- Can explain design decisions in terms of business outcomes
- Strong written and spoken English
What We Are NOT Looking For
- Purely aesthetic or trend-driven designers
- Inconsistent or style-heavy portfolios
- Designers who require constant direction or vague briefs
- Dribbble-style work without real-world application
Future Growth (Important)
This role is designed to evolve.
- Over time, this person may:
- Help manage additional specialized designers (motion, UI, ads, etc.)
- Maintain quality control across all visual outputs
- Support basic performance tracking and reporting (what is working, what is not)
- We are not hiring a manager today—but we want someone capable of growing into that role.